Remember the excitement of launching your website and all the potential that came with it? Or maybe you’re considering getting a new website, but the thought of actually marketing it popular is making you feel uneasy. Regardless of your situation, there are a few tips and tricks you should know about getting more visitors to your website. And don’t worry — it’s easier than you think!
Here’s the truth: even the best websites can become invisible over time. But in our industry, we learned that there’s always a way to make a website sparkle, so let’s get to it.
Take the SEO Route – leverage popular keywords
Every time someone searches for a term, search engines, such as Google, provide them with a series of results. Your goal is to be in the top 5 of those results – anything lower than that will most likely keep you in the dark.
So what you need to do, is identify those keywords and use them naturally in your content – content that should provide real answers to your visitors. If they find what they need, you may become their trusted advisor and engage them in the sales process.
In order to find these keywords, you can use various tools, such as SEMRush (they have a free plan which is good enough for small businesses), which will provide you with the search volume and difficulty – so how many people look for those keywords and how many people are already using that keyword in their content. But that’s just the tip of the iceberg.
What we like to do at Mkt Moon, is to come up with a full SEO Strategy – one that identifies the types of keywords you need to highlight, along with the content and search intent to match it. Such a strategy has the potential of placing your services or products directly in the hands of people looking for them, thus maximizing your reach, awareness and bringing more people to your website.
But if you want to start small, then try it yourself with a free tool in the beginning. Just keep in mind that SEO results can take 6 to 12 months to show, due to the slow crawling processes employed by search engines.
TLDR: Keywords can help search engines understand what your content is about and place it in front of people looking for that kind of information. A free tool you can use for that is SEMRush.
Use content that informs and captivates
Let’s be honest — nobody wants to read dry textbooks on a website when they’re just looking for one simple answer. So when you’re creating your content, make sure to provide real answers and value to your readers. If you provide value, people will start visiting and sharing your information, enabling you to reach more visitors. On top of that, they’ll start trusting your expertise, and may engage with your products or services.
Website content usually comes in the form of articles, like this one you’re reading. And any good article, provides 3 elements:
- Answers – providing answers to the questions your visitors have.
- Value – giving them actionable insights into how to fix their problem.
- A Call to Action – inviting them to engage with you, read another article or purchase a product/ book a service.
So a good method of using content to your advantage is to research some keywords and build quality, informative content around it, in order to help visitors find and interact with you.
TLDR: Good, informative content written around indudtr-relevant keywords can bring more visitors to your website. The content you create should provide answers, value and a clear call-to-action.
Organize your website
Aside from following web design best practices, your website needs to be well-organized and structured for 2 reasons:
- Your visitors need to be able to find what they need quickly – too much time spent on searching and they’ll lose interest and go looking for a different website.
- Search Engines crawl your entire website and they also need to understand what it is about and who to show it to.
If your website is a maze, then you’ll lose both potential visitors and search engines promoting your content.
The best way to organize your website is by following a hierarchical structure – start from the homepage and go down through every type of page you need. So, for example, when you organize your content, you’ll need to create a main Insights page, under which you’ll nest your blog articles (check image below).
While this seems very small, it’s one of the most important items you can check on your list. And if you need help, just schedule a free consultation with us and we’ll give you some insights into how to improve your website structure.
TLDR: In order to bring more visitors, you need to organize your website in a way that helps them find the information they need. Schedule a free consultation with us and we can help you with some ideas.
Reach new audiences through social media
Not leveraging social media to bring traffic to your website is like being ignored at a party – your audience is everywhere, not just on Google. And it’s not hard to have a social media presence – as long as you have a strategy in place.
A very easy method is to share your blog content on social media OR create shorter posts from them (we call it repurposing). So take this article – instead of posting a very big chunk of text on LinkedIn, we can just share some tips and tricks or a summary. For more, our audience will need to visit our website, which brings them closer to us.
If your budget allows (here’s how to maximize your marketing budget how to maximize your marketing budget), you can also get started with ads and target specific audiences on different platforms (you also need to know how to choose your platform for the best results). This approach will put your content in front of the people who really need it, based on their interests, age, job position, and more.
TLDR: Social media allows you to reach your audience in a different, more targeted way, and you can repurpose your website content in order to build brand awareness and drive traffic to your website
Main Takeaway
Just creating a website and leaving it there won’t bring you a lot of traffic. However, some simple actions can help you get in front of your audience, whether it’s through search engines or social media platforms.
And if you need any help, you know where to find us. First consultation is always on us.
